§1 · Research
Research
The behavioral consequences of information systems — how the design of online platforms, social networks, and AI-powered tools shapes human cognition, decision-making, and social dynamics in ways that are frequently unintended. I study these phenomena through three interlocking research streams, combining behavioral experimentation, econometric analysis, and computational methods.
My published work spans top information-systems venues — MIS Quarterly, Information Systems Research, and the Journal of the Association for Information Systems.
Current Direction
Generative AI and the shape of human decision-making
Algorithmic knowledge & content-creator behavior — how visibility of the ranking signal reshapes what creators make.
Under review
Generative AI & the bridging of social divides — AI Initiatives Grant, William & Mary.
In progress
Contrarian choice in online marketplaces — why consumers systematically deviate from crowd recommendations.
R&R
Publications
Published · peer-reviewed
2025JAIS
Sun, H., Li, S., Tseng, S., & Peterson, M.
Journal of the Association for Information Systems
Platforms
IF 7.42022MISQ
Deng, H., Wang, W., Li, S., & Lim, K.
MIS Quarterly · Vol. 46, No. 1
FT50
Platforms
IF 11.02022ISR
London, J., Li, S., & Sun, H.
Information Systems Research
FT50
Networks
IF 9.22022JCF
Outside Director Social Network Centrality and Turnover Before Stock Performance Crash: A Friend in Need?
Li, S., Qu, T., & Yu, Y.
Journal of Corporate Finance
Org
IF 5.92022C&S
To Disclose or Not to Disclose: An Evaluation of the Effects of Information Control and Social Network Transparency
Pu, W., Li, S., Bott, G., Esposito, M., & Thatcher, J.
Computers & Security
Networks
IF 5.42018EJWOP
Social Network Ties and Organizational Citizenship Behavior: Evidence of a Curvilinear Relationship
Scott, K., Zagenczyk, T., Li, S., Gardner, W., Cogliser, C., & Laverie, D.
European Journal of Work and Organizational Psychology
Org
IF 5.72015JAIS
Online Recommendation Systems in a B2C E-Commerce Context: A Review and Future Directions
Li, S., & Karahanna, E.
Journal of the Association for Information Systems
Platforms
IF 7.42013IJSESD
Sustainability Performance and CSR Disclosure: The Missing Link
Li, S., Boudreau, M., Huber, M., & Watson, R.
International Journal of Social Ecology & Sustainable Development
Interdisc.
2010MISQE
Telematics at UPS: En Route to Energy Informatics
Watson, R., Boudreau, M., Li, S., & Levis, J.
MIS Quarterly Executive
Interdisc.
Working Papers & Pipeline · 5 active · target venues noted
WPMISQ
I Go For That Offbeat Option! Examining Contrarian Behavior in Online Marketplaces
Li, S., Sun, H., Zhao, Q., & Wang, Y.
R&R
Platforms
WPOrgSci
How Pre-existing Relationships between New Team Members Affect Individual and Team Performance
Zhao, E., Shea, C., & Li, S.
R&R
Org
WPJAIS
To Follow or Not to Follow? Examining Online Herd Cues' Effect on Herd Behavior
Li, S., Sun, H., Wang, W., & Zou, H.
R&R
Platforms
WPT&I
To or Not to Crafting? The Impact of Algorithmic Knowledge on Creators' Creative Behavior
Wang, Y., Zhao, Q., & Li, S.
Under review
Platforms
WP
Bridging the Social Divide: How Generative AI Can Foster Understanding and Reduce Polarization
Li, S., & Kohli, R.
In progress
Networks
Academic Service
Editorial Roles
Associate Editor
MIS Quarterly
2026–present
Associate Editor
Journal of the Association for Information Systems
2026–present
Associate Editor
Decision Support Systems
2025–present
Editorial Board
AIS Transactions on Human-Computer Interaction
2025–present
Awards & Honors
Best Reviewer of the Year
Journal of AIS · 2024
Best Reviewer Award
AIS THCI · 2023
Dean's Research Fellow
William & Mary · 2021–2025
Best Accepted Paper
Academy of Management · 2017
Seth Li · Research9 published · 5 in pipeline · Updated Jul 2026